Some of the popular memes may come and go but the act of memeing is always fresh. In fact, this is not a new phenomenon and is there from the time the internet has come. If you consider the years to come there is no shortage for the memes. You can create on your own and publicise them on to the social media. However, without consuming any time, you can create your own fun and hilarious memes which can be in the trending list. Besides, if you want to make a political satire memes then use cat videos or singing babies and share it.
What is a meme
Of course, there are many memes out there in the world which are different and personalized to the individuals. It is difficult to understand every single meme that exists. But if you understand those properly, you can interpret them easily and the process of their intentions behind sharing.
To enumerate, the meme is a fun and humorous a piece of text, image, video or that is copied and spread across various platforms on the internet. While you can imagine meme is there to laugh, you can increase the traffic and engagement for your page. Not only that, you can share memes which are socially relevant and seem to be more professionally used.
Moreover, meme’s are here for hundreds of years. But, the modern interpretation is that it has been coined by British evolutionary biologist Richard Dawkins, in his book “The Selfish Gene” in 1976. When he developed the term was not known but there were later versions were used with numerous permutations and combinations with different ideas, phrases and sounds. Thus the videos or images are all spread through the internet in a fraction of seconds.
You can thus deliver a message with it and impart a lot of knowledge that only a text or image can’t do it. You have heard a lot about emoji’s, in a similar way, memes can impart complex ideas, shared understanding and state of mind quickly and succinctly. Instead of typing a mere text and enabling viewers to read the monotonous text.
Advantages of using memes
Memes are important and helpful for many businesses. Moreover, if you see old spice man, or success kid or Rage comics then you’ll easily recognize that there are spreading like a wildfire. Many clever digital marketers are using and seeking this as an opportunity for many reasons. Here are a few of them
Determine the appropriateness
This is the era of millennials and memes are shared among the younger lots these days. To understand the joke, be hooked to the borderline discussion. If your business is in the line of attracting older viewers, then the traction will be less as they don’t get the clue out of it. Hence, the meme you used can fall flat.
Also, consider the brand voice. If it conveys a serious tone, then using memes can probably won’t help in promoting credibility. For this reason, it is better to research the audience and review guidelines and establish meme strategies.
Get more traffic, links and likes
As memes are created to be share-worthy, they’re remarkable to generate traffic and visibility to your accounts. If you want your social media platforms to have more likes, comments, repins, and shares, make the content more appealing. Moreover, if you’re using for website/blog then reap the benefits of having more traffic and inbound links too.
They’re easy and quick to create
For digital marketers, content creation is one of the daily tasks. As marketing campaigns depend on the fresh content, having some easy-to-create content is a must-have in the process. Memes offer the exact benefits for these businesses. They usually take little time and easy to create one.
Tips for using memes
Don’t overuse
Memes function like a ghost in the horror movies which thrills and excites you. But only if they are sparingly and timely used. Using them all the time diminishes the impact and give the viewers a dull feeling.
Can only be an addition
Memes add value to the content but they are not replaceable. Relying on them totally can create a risk among your business partners. They’re used only to amplify your information or message. All memes without content are like eating appetizers and jumping to desserts instead of having lunch. Though it seems to be fun at first, you’re really missing out something and eventually want something more to chew on.
Conclusion
Publishing and sharing memes is a great way to attract viewers to your site. Besides, they have already proven to be successful. It is useful to project your brand successfully. Mainly used to entertain and create fun, they are very popular. Moreover, if you are having a less attention span then use it and gain more traction to your webpage or social media account.
