As a business owner, do you have a Facebook account? You may be wondering what’s that question. Everyone has that. Especially in this age of social media, Facebook is like a king. Moreover, as of the 2nd quarter, there are 2.41 billion monthly active users excluding the countries that don’t use facebook. You can create a business profile, upload images, videos, and send the text. This makes you interact with your target users. Do you know that in facebook there are 37 different languages which can be used for various features?
The market place which makes members publish, read and reply to classified ads.
Group provides users that have common interests to know each other and interact
Publicize your event, and invite guests and track the attendees
Promote the public page on a specific topic
Allow members to see who are online and chat with them
Another prime feature about the status is microblogging which provides users to broadcast mini announcements to the closed groups. Moreover, communication to the viewers is shared through news feed in reality. The most prominent feature is to set the account as privacy or public. Besides, make your connections see what you’re posting or allow only a particular group to see what you’re posting. That means, block few accounts. And for those users who want to have a private conversation, the functionality is accessed which resembles email.
Facebook Marketing
Did you ever tap on the idea of how Facebook is generating money? When everything is free
Signing-up
Uploading images, audio and video
Viewing different videos and
Using the account for a lifetime is free
With all these, it generates money via advertisements. This is one of the biggest platforms that attract a lot of viewers and increases the engagement for its variety of features. It is, of course, an apt platform for advertising your products or services. Moreover, the business model of Facebook is earning revenue through advertisements.
Facebook is the gateway for many businesses to market and promotes your business. The business profile is similar to the personal profile which allows targeted users to like your brand, business and comment. users who subscribed to your page receive news feed whenever you update the page. This makes businesses to maximize brand awareness, track and deploy advertisements, collect detailed audience insights, and chat with users who want customer service.
For promoting your brand on Facebook, you need to create your page first
Create your page
On social media, the business profile you set up becomes your page. It is different from a profile, especially for brands and businesses. You as a brand manager communicate all the necessities with Facebook users through the business page. Hence to make sure this reflects your true brand, use the logo as the primary photo. Select the cover photo that is attractive and which showcases your business activities. Write a few snappy sentences to describe your brand and choose a catchy web address. Choose all those very wisely. The URL then appears like WWW.facbook.com/ your brand. This is not at all required, it requires a long-term commitment consistently. But as to promise, the demand and awareness are still worth it.
Share!
To gain traction to your facebook page, it is not enough to create a page and write a business description. You need to share something worthwhile and noteworthy. Then the customers will be interested to look into your page. Share anything like videos, images and text to keep your page viewers engaged. Posting a photo can be a great option as they bring 2.3x more engagement than those without visuals and has 87% of total interactions. To post an image click the video/photo when there is a prompt and write a description below the post. Look for different ways to add a visual element to your posts and even a short video clip from the store or just stock art.
Alongside the images, you can even post videos which have 3x times longer views than a normal video. Moreover, there are 100 millions of videos that are viewed every day on facebook.
Facebook Live: Along with the pre-loaded videos there are facebook lives that bring more traction. This feature enables you to have a live-stream. To have access to this, you need to have a perfect camera and a microphone and a compelling headline. When you go live ask different questions and keep the viewers engaged throughout the session.
Conclusion
Most of the consumers at present say they use the internet to search for businesses and most regularly facebook. Facebook is a giant social networking platform in the world so far. It is viewed by millions of active users. In the first place, the social media giant is constantly updating its features to help its users to find small and medium businesses. While small businesses are able to connect with the potential new customers. Hence a good Facebook presence helps in better engagement and grow your fans ratio.
