What do you think is the best way to reach your audience and stay in their head for a long time? The answer to this question is Email Marketing. Yup, you heard it right. The way to your audience’s mind is their inbox. But how successful is your mass email campaign working? You may end up spamming your audience without knowing and getting in the spam section of their email.
Here comes the question, how do you know that your email campaign is really working?
How do you ensure that your email marketing is going in the right direction?
How do you know if your targeted audience is receiving your emails and reading them?
Your audience not only receives emails from you, but they also receive emails from your competitors. Their emails are filled with interesting subject lines, if you want your email to catch their attention then it is time you step your game up.
Wondering how to win mass email campaigns? Don’t worry anymore. Stick till the end to find out some amazing tips that will help you in succeeding in Email Campaigns.
Tips to win the mass email campaigns
Did you know?
Around 306.4 billion emails are sent and received across the world per day in 2020. Shocking, right? If you don’t want to end up becoming one of the many emails in their inbox. Then follow these tips.
Let’s check them out now.
Personalize your emails
One of the most important things that many brands get wrong is building a connection with their customers. Yup, you heard it right. Many businesses think that they have a good relationship with their customers. They think that adding the customer’s name to the email does it all. But the truth is far from it. For your email marketing campaign to become a success, your customers should trust you. So if you’re using the first name of your customers just to fake familiarity with them then stop doing it right now. Because personalization is much more than that. It means understanding the customer’s individuality such as their demographics and purchase history. Also, studies have shown that personalizing based on customer’s purchase history has brought more positive responses. Simply put, it is a great idea to personalize your email but do it in a more meaningful way. Understand your customers and their preferences better so that your email marketing campaign becomes a success.
Keep it simple
People try to put in a lot of elements or details while sending mass email. Is it wrong? No. But is it beneficial for your brand? Definitely no. Rather than putting in so many details, stick to a single purpose. If an email has 5 points there are chances of them remembering all of it or none of it. But however, if you send emails focusing on a single purpose they will surely remember it. People are too busy, if the message is long they won’t hesitate in closing your email and moving on to the next thing. So keep it short, so that they can get all the details in a single glance. Keeping it simple will make your email campaign a success. Make sure to emphasize all the important details in your email such as upcoming events, discounts, etc.
Send mails at prime time
Drafting an excellent email gets you only halfway through the success. Sending an email at the right time is as important as drafting a perfect email. Wondering why sending time matters? If you have customers residing in different parts of the world you can’t just send them all emails at the same time and then that your work is done. As you see, Some clients may be enjoying their midnight sleep, busy getting ready to start their day, etc. So you can expect to have an excellent opening rate while sending emails any time you want. Mailing time should depend based on the customer’s behavior, other marketers’ deployment time, and most importantly time, in case they are residing in other countries. Also, remember that it is best to send emails after 9 to 5 or on weekends. Because most people would be busy in their work and there are fewer chances of them opening your email. If you want to find out the accurate timing on when you have a high opening rate then you should test regularly to find out.
Mobile ready
Before whenever people thought of reading an email they always considered a computer. But that is not the case anymore. Thanks to the evolution of the internet and technology people are now using mobile to more than just talk. More than 80% of your customers read your emails on their mobiles. If you want the audience to understand the message of your campaign then make sure that your email is both mobile and computer ready. Design your email so that it fits the mobile screen perfectly and use a font that will help the readers understand the message readily. Lastly, always accompany your email with a call-to-action and make sure that it is working and easy to tap on. As most people use their thumbs to scroll through the screen, place the important elements of the email right in the middle.
Impressive subject lines
Always remember that you’re not the only one who is interested in the customer. Your competitor is always on move and will send your customers emails as regularly as you. So if you want to stay on the mind of your targeted audience and customers regularly. And make sure that your mass email campaigns are a sure success then your emails must have impressive subject lines. Subject lines are the first thing users notice when they open their email. If you want to grab the attention of the user then make sure that your email has an interesting, impressive subject line. Also, make sure that your subject line is short. Keeping them short will improve your opening rate.
Your email design does matter
In these modern times, the necessity for good design is higher. If you want your email marketing campaign to do well then you must make sure that your email design is excellent. Sometimes great visuals can actually make your audience curious to find more about your brand. But here comes the twist, agreeing that your email design matters but it will only be beneficial for you if it blends with the message rather than standing out. If you want to continue email marketing then avoid complex designs. This will benefit you both technically and strategically.
Wrapping up
As you have made it to the end, here is a small bonus tip for you. Always remember that content is king. No matter how good your design is, the response will not be high if it is not accompanied by good content. Make sure that you deliver the most impactful message whilst keeping your email short. Hope these tips have opened a new door for you to make your mass email campaign a success and reach more audiences. Follow them and successfully reach more people and take your business to new heights.
