How much time do you spend on your mobile? Most of them have no clue. They spend more time browsing social media profiles and interacting with their dear ones through SMS.
Every year, smartphones attract everyone to spend the maximum amount of time. General speaking, people are spending more time on mobiles rather than tablets and desktop. As per research, people are spending more than 3 hours per day on a smartphone. Yes, you heard it right!!! Mobiles are used for various reasons like interacting with family members, organizing business meetings, etc. Few people carry more than two mobile phones for multiple purposes such as personal and business use.
Are you running a business? Have you implemented an SMS marketing strategy for better ROI? Of course, your answer could be YES right.
The effectiveness of the “SMS Marketing” strategy in every business is indisputable. Texting has 82% open engagement rate when compared to other marketing mediums. According to recent reports, 90% of text messages are been read within just two minutes.
Can you guess what could be the most powerful among all?
Your potential customers always want you to use the SMS medium. Among them, over 50% of customers stats they opt to customer service support through SMS over multiple channels.
70% of customer say they happily prefer notification, sale reminders, alerts, confirmation emails through texts.
Therefore, SMS marketing is a powerful approach to increase engagement and generate maximum ROI.
What is SMS Marketing?
SMS (short message service), you can send or receive these message from mobile or desktop to a mobile device. Similarly, SMS marketing involves sending marketing text messages to new and existing customers.
Following are hand-picked tips for running a successful SMS marketing campaign:
Set SMS Marketing Goal & Objectives
Setting a primary goal and objective is important before implementing. In order to execute in a perfect way, you need to Incorporate S.M.A.R.T.
SMART stands for
- S – Specific
- M – Measurable
- A – Achievable
- R – Relevant
- T – Time
Moreover, it’s very important to understand that your “SMS Marketing Campaign” will mostly affect a major portion of your organization. Therefore, convey your goals and objectives clearly is a basic step.
Ask and Get permission
You’ll be seriously working at an office, suddenly you’re phone starts ringing…
When you answer that call, you’ll hear “Greeting of the day, are you interested in home loan”?
How do you react? Of course, you may end up the call by shouting at that person. It happens many times with everyone.
Therefore you should avoid such type of mistakes.
Seek permission to send/receive users SMS. If you don’t ask permission from your users, it simple stats that you’re spamming users with your text messages. Ultimately, your brand reputation will fall down.
Create a promotional campaign and allow your users to get subscribed. Allow confirmation through a shortcode. Or else allow them to tick SMS service during the checkout process.
To gain more visitors, attract them with signup offers on your marketing channels such as email, social media or direct mail.
Introduce Valuable Offers & Start SMS with Sale
Will you encourage the offer which is worthless? Never right!!!
Keep a note, your customers will always look for valuable offers. Therefore establish a positive relationship with your users by offering incredible sales.
Think from your customers point of view. Question yourself before sending an offer to your customers.
- Is that offer is attractive?
- Does it encourage customers to check out?
- Do the users follow up the offer?
- Is that sale is beneficial to customers?
Always think from every corner. Your ultimate goal is to generate maximum ROI from that sale.
Example – Buy Mobile Phone & Get Bluetooth Speaker FREE
Your SMS campaign should be short and concise. Since your customers might be busy and have less time to read your message. Therefore, place an offer at the starting point and grab more attention from them.
Keep it exclusive
Want to gain more customers and increase engagement? Then introduce exclusive offers.
- Get Flat 15% OFF on Your Orders (New Users)
- Avail Flat 10% Discount on All Purchase (Existing Users)
- Buy Mobile Phone & Get Free Headset for Club Members
How do you feel when someone treats you in a special way? Obviously, you’ll feel happier. Same way, make your customers feel more special by attracting with exclusive offers. Also, allow them to grab the exclusive offer right away. Introducing exclusive offers is all about giving preference to your customers and valuing them.
If the offer is not exclusive, there may be more change of ignorance. Since the offer is available for all users. The redeeming offer seems less attractive.
Call-to-Action
Every day a new feature has been introduced in this digital world. But there are few aspects of digital marketing have not modified from past few years.
The way you write CTA buttons (Call to action)
If you’ve to spend maximum time looking for multiple ways to increase engagement. Then you would’ve encountered that many organization use similar CTA buttons to perform an action by users.
Want more subscribers? engagement? or customers? You can gain these without including the right ‘Call-to-action’ button.
What exactly CTAs?
Call-To-Action acts like an invitation for your customer to perform the desired action. In general, you often observe various CTAs such as
- Shop Now
- Buy Now
- Register Now
- Click Here
- Subscribe Now
- Apply Now
CTA buttons are clean, compact, and eye-catching. Keep your CTA button simple and understandable to improve conversion rate.
