As a marketer, your primary goal is to generate maximum traffic to your business. In order to attract maximum customer, you provide unique content and run ads. Additionally, you perform other business strategies to gain the right customer at the right period
As per reports, there are over 2.5 billion websites on ‘world wide web’. Every day thousands of new website has been launching, be it fashion, tech or services. And business entrepreneurs are working very hard to meet the right customers.
You have successfully created a product for your customers.
And the days, weeks and months pass by. You’ve ended up wasting money and time on creating a product.
Just think, what might be the reason?
Have you promoted your product on social media channel? No right. Then, this might be a reason for poor ROI. Since your job doesn’t finish by creating a product, there are a lot many things to perform. You need to promote your product by using various marketing strategies.
Promoting a product doesn’t mean that posting a product picture on your social media. The real games start here… at the initial stage, you need to have a clear picture about
- Who are your customers?
- How frequently they visit your website?
- What are the actions they perform on your website?
- When was their last purchase?
- What are the social media channels your consumer prefer?
And the list goes on and on…
The challenging task faced by every marketer is to get the right product in front of the right customer at the right period.
Here you go… Concentrate on buyers persona to provide detailed actionable insights. These are used to build a complete picture of your buyers.
What is buyers persona?
A buyers persona is defined as a research-based profile. This information purely depicts your potential customers.
Buyers persona describe
- Who your potential customers?
- What are their age and profession?
- What are the challenges they’re facing?
- How they’re making decisions every day?
Comparatively, it’s a pretty common thing to have different buyers personas for your business.
For example, If you’re a customer is planning to purchase a product from your website. Then he/she talks about the product with others in order to gain approval before making an order. In this case, each individual involved here is denoted as an individual persona. Here everyone evaluates your product or service. Therefore you should’ve various strategies to identify those requirements.
Why a buyer persona is important?
Buyer persona help ensures that every process involved in obtaining & serving your potential customers are tailored to the targeted customer’s requirement.
If you pay attention to many companies. Among them, they mostly pay attention only to what and how they need to do. But not what a customer requirement or need.
In a word, they’re moving on a wrong path. Don’t you agree? Yes. Analysing customer’s behaviour is more important to gain profits.
How to create buyers persona for your business?
It’s no secret that every marketing agency recommends you to concentrate more while developing a buyer personas for your potential customers.
Research
Don’t know where to begin? Here is the answer for you.
At the initial step, you need to concentrate on in-depth research about your buyers. For this reason, you need to gather relevant information about your buyers.
Conducting in-depth research about your audience is an imperative task. Certainly, it can help you to build a powerful and realistic buyer persona. Additionally, it can gather interesting information about your customers.
In fact, the strongest buyers personas are completely dependent on market analysis, research and insights. Here you can gather information from your potential customer base. Particularly through analytics, survey, feedback and reviews.
In order to create a buyer persona for your business, you need to focus on who you’re customers are,
Demographics: A persons age, gender, marital status, income level, designation, etc.
Psychographics: Interest, beliefs, attitudes, weak points, personality.
- Why and whether they’ve purchased your product?
- How many times a buyer has placed your product?
- How the product is useful for your buyers?
- What is the most interesting thing they’ve found in your product?
- How does the product has enhanced their life?
- What are their communication preferences?
- Do they like to respond through call, email or live chat?
To gather your buyer’s information, there are multiple software’s available online. The popular tool for researching is Survey Monkey.
Create buyer personas
Finally, you’ve gathered every detail about your buyers. Now organize each detail into individual buyers personas.
Don’t know how to organize the data? No worries.
Identify customers in your audience those who have similar challenges and goals. Hence group them into one single category. There will be multiple categories identified that represent different buyer personas.
For example, if you’re running an electronics company. Your website consists of various electronic products such as mobiles, tablets, laptops, accessories and more.
You might have got a customer,
Who is planning to buy a mobile or laptop or camera. With respect to need, a customer buys a product from your website.
Since there are multiple goals, you should create an individual persona for each customer.
If you’re lacking about customer’s information. Then go back to the previous process i.e Research. Do more analysis and proper research until you get a complete picture of your buyers. Depending upon your business goals, you could’ve as many as buyer personas 10, 20, 30 and 40.
Keep a note,
if you’re new to buyers persona, it’s good to start with a small number. You can extend your buyer persona list if required.
The amazing buyer persona is based on data collected from reviews, research and surveys. Analyze each buyer and keep a note on a specific buyer who can align with your potential customers.
Request feedback to your customer. Here the customer will share the views about the product. Ultimately this feedback can help you with further improvements.
Add extra form to your website. That forms should include important information such as contact number, email id and address.
Conduct survey frequently for existing and prospective buyers.
Conduct an interview with your targeted customers about their reviews of the product or service.
Gather important information from your customer social media channels.
Additional insights
You’ve gathered buyers information and created individual buyers persona. So, what next?
It’s time to add a few more colours towards your buyer’s journey. Add additional context and insights in order to identify buyer personas.
The extra information can help you in many ways such as
- Marketing your product
- Identifying the cons and pros of your product
- Your product reach among the audience and more
Consider every factor and this can improve every aspect of your ‘service’ or ‘product’ for amazing user experience. Additionally, you can generate maximum sales.
Priority
You’ve turned on the laptop at the office. There is a priority task scheduled for you. Will you focus on regular work or priority work? Obviously priority right.
Priority is a research that can help to understand about personal or business environment that cause your potential customers in order to allocate resources to solve the problem.
Success
Convey about your product in a positive way. Also, describe the product results for your buyers can gain by purchasing that product.
For example: During a product survey, there might be a buyer persona requesting to reduce the prices. In such cases, accept the request from the buyer persona and reduce the cost. Ultimately you can gain maximum revenue.
Buyer personas help you for analysing and understanding about what your buyers are:
- Thinking
- Expecting
- Planning
- Concerned about
Build a unique and personalized experience by tailoring your context and landing page for the separate buyer persona. On balance, each copy specially addresses the requirements of personas.
On the other hand, you can use buyer personas in ads. Can’t believe it right? Yes!!! It can help to deliver relevant for various prospects.
Conclusion
A buyer persona is not a description of customers. As thousands of entrepreneurs and customers state that, profiling your customer results into multiple buyer personas. But when you have a detailed insight about your buyer persona in your hand. Then you can reach customers expectation and generate more traffic and conversions. You cannot blindly dive into a paid promotion like banner ads, video ads. Or content marketing without having knowledge of your buyer’s. Identifying and understanding your buyers is an important aspect to run a successful business.
