Email Marketing has been around for a long time. With all these new technologies being introduced every day many think email marketing is dead. If you’re one of those people who agree with it then you must change your opinion before it’s too late. Modern technology has brought people closer and has made accomplishing tasks easy. Is email marketing part of your business strategy? No, then it is high time you start including it in your strategy. Did you know? In a day people send or receive around 246.5 billion emails.
Email marketing has proved its potential over time and it maximises your ROI and makes your email marketing campaign a success. Many think with the introduction of social media platforms, email marketing has lost its glory. But no, figures show that there are more than 3.9 billion people who are still using emails around the world to communicate. If you see, email is the official communication for many in their personal or professional life.
What is email marketing?
Email marketing is a part of internet marketing. Earlier people used to send important messages through direct mail but now thanks to the internet, they send it electronically. It allows brands to effectively communicate with their prospects. Email marketing makes it possible for their audience to stay in the loop of all the latest achievements of the company. It streamlines the communication between the organisation and its customers.
Brands use email marketing to promote their products with their customers, clients etc. Your relationship with your customer doesn’t end when you sell them your products. It begins from there, so to maintain a healthy relationship with them you must stay in touch with them post-sales too. Around the globe, more than 129 billion emails are exchanged in a day. See how efficient email marketing is.
Why is it important?
Using email marketing will improve your communication with your audience. The open rate of an email is 90% and more than 70% of people prefer email over other forms of marketing. Most importantly it is the best way to communicate with clients. Don’t underestimate the strength of email marketing, it has the power to reach a wider audience. It is easy to track the ROI too.
Email marketing is not much heavy on your pocket too. You don’t even have to worry about your message getting across to the right audience. People who subscribe to your newsletter or who took an interest in your brand will only receive your email. Follow a few instructions while structuring your emails. Make them short and clear, don’t confuse your audience with too much information. Provide them with a little information and direct them to a landing page. Address them personally, as it improves the bond between you and your clients.
Here are a few email marketing softwares that can help your business.
Constant Contact
Did you ever hear about Constant Contact? Many times right. It is the largest email marketing tool around the globe. The main reason every marketer prefer to use Constant Contact – easy-to-use and affordable.
Email marketing made easy with Constant Contact. This tool offers mobile-optimized templates with a flexible drag-and-drop editor. It makes it simple to create and send a professional email to your prospects.
You can drive maximum sales in a short period within a few single clicks. Opt for Constant Contact and keep your prospects and customers engaged. Track your email on the go and improve them in no time.
Pricing: Constant Contact basic plan starts from $20 per month.
Drip
Drip is the best email marketing software for e-commerce, bloggers, fashion designers and digital marketers. This tool provides a set of tools that help to automation and customization process easier.
Do you know, Drip integrates with website builders such as WordPress and WooCommerce? Amazing right. Besides, the tool offers registration forms to capture maximum leads to your website. Additionally, you can learn about your customers.
Drip provides everything about your customer’s journey. It gives you insights about customers – pursuing and clicking. Therefore you can segment customers by pages they have clicked. Personalize email and give every prospect a unique experience.
Pricing: Drip basic plan starts at $49 onwards.
SendinBlue
If you’re looking for SMS and email-marketing channel, then SendinBlue is the best software for you. It offers effective tools to design personalized and engaging emails. SendinBlue will take your company to a top-most level with a comprehensive toolbox. Pick the required tools, communicate with your prospects and start to drive maximum traffic through email and SMS.
You don’t need to be a software developer to use SendinBlue tool. The person with zero knowledge of technology can use and send transactional emails, workflows and more. The best thing about SendinBlue, it set the best time to send an email using in-build AI algorithms. As a result to ensure maximum deliverability.
Pricing: SendinBlue paid plan starts from $25 per month.
ConvertKit
ConvertKit is the one-stop destination for online creators. Hurray!!! It’s time to grow your audience base and generate better ROI.
It’s no secret email list can be one of the largest assets for every business. By using CovertKit one can easily personalize their registration forms on their website to turn a visitor into a subscriber.
CovertKit can effectively organize every subscribe depending upon their activity, likes, dislikes, interests and more. These tags and segments help a marketer to understand their audience. By using this information, you can send the right email to a right subscribe at the right time.
Pricing: ConvertKit basic plan starts at $29 onwards.
AWeber
Whether you’re running a small or large business, AWeber is the outstanding tool to connect with your prospects and drive maximum ROI for your business.
AWeber can instantly create an eye-catching templated within few seconds. Build a strong brand and easily create and send email from anywhere and anytime.
Integrate all your favourite tools and simplify your process. On the other hand, understand your audience. AWeber offers comprehensive analytics, therefore you can check and optimize your marketing techniques.
Pricing: AWeber basic plan starts at $19 per month.
Conclusion
Email marketing will work wonders for your business when you understand your audience. Build a genuine email list as it will provide you with benefits in the long run. Offer your audience what they’re looking for and make sure you provide them with the best user experience. Include email marketing in your business strategy and improve communication with your audience.
