Every marketer’s endeavour is to ‘Spread the word’. The more people know about your business, your business is very near to success. If you want to build a strong relationship with your audience, social media is the best place for you. Generally, people spend 2 hours a day on Facebook, Instagram, Twitter and LinkedIn. Businesses are making great use of these platforms to get connected with their potential customers. Also, social media platforms increase brand awareness.
Among all social media platform, Instagram is one of the popular social media platform used nowadays. Using Instagram for marketing is a great idea, you can promote a large, small and personal brand in an effective way.
Why use Instagram for marketing?
Instagram is regularly used social media tool for every business. It completely relies on people to sell their business products and services. In the present digital age, business branding is extremely dependent on visuals like videos, images, audio, gif, etc. As these visual can be more appealing and attractive to the targeted audience rather than just displaying a plain text. Visual media can raise emotions among the audience and lead them towards actions. The action can be viewing, purchasing or sharing the product with their friends on Instagram.
If you’re a newbie, then posting on Instagram can be a daunting task. Here are fascinating points that may help you.
Using Google Chrome
Step 1: Open Google Chrome on your PC. If you’re running on Windows, click on Start menu. Else for Mac users, click on Application folder. This method is usually used to post a media file on Instagram. But, you’re not allowed to edit the post.
Step 2: Now, you can find ‘3-dots’ option at the top-right corner. Click on ‘3-dot’, a drop-down menu will appear on the screen.
If you’re unable to find menu icon, then click on ‘View’ at the top. Then, select ‘Developer’ and then tap on ‘Developer Tools’. Then, directly jump to the 5th step.
Step 3: After tapping on ‘More Tools’, another drag-down box will have appeared. Now, select the last option from the list ‘Developer Tools’.
Step 4: After clicking on ‘Developer Tools’, a pop-up menu will be displayed at the bottom. A window will appear in ‘HTML code’. This is called as ‘Developer Tools window’.
Step 5: At the menu bar, you can find a ‘mobile icon’ that looks like a mobile overlapping a rectangle. Click on ‘mobile icon’. After selecting, your browser window will be displayed in a mobile version.
Step 6: Sign-up to your Instagram account. Though you’re on a browser window, your feed will be applied as a mobile or tablet version.
Step 7: You can find five options at the bottom. Home, Search, Post, Favorite and Profile.
Click on the ‘Post’ button (+). This will open Windows or Mac on your PC.
Step 8: Select visual media, be it a photo, video, audio or gif from the folder that you’ve saved already.
Post Uploaded Successfully
Step 9: Click on open. Your visual is uploaded successfully to Instagram.
Step 10: Want to give an extra touch by editing? Here you go. There are a few default filters available. Make the great of these filters and make the visual even more attractive. Click on Next.
Step 11: Enter a description, select ‘Write a caption…’, describe your post. Your description must be simple and easy to understand for your audience.
Want to add a location? then tap on ‘Add location’. Select your targeted location. If you’re running a local business, adding a specific location would be a great idea. Also, by tapping on ‘Tag people’, you can tag your friends, relatives or customers on that visual.
Step 12: Click on the ‘Share’ button. Your visual will be displayed on your profile.
If you want to get back to your browser view, click on the ‘X’ button at the top-right corner in ‘Developer Tools’.
Using Safari
Step 1: Click on ‘Blue Compass’ icon at the bottom of your screen.
Step 2: Enable ‘Develop menu’. Click on Safari -> Preferences -> Advanced. Checklist “Show Develop Menu’. Now, close the ‘Preferences’ tab.
Step 3: Press ‘Shift + Cmd + N’. This command is used to open a new private window.
Step 4: Now, click on the ‘Develop’ menu at the top screen. A drop-down list will appear. Now tap on ‘User Agent’ from the list.
Step 5: If there is a recent version available on your PC. Now, reload your Safari in a mobile version.
Step 6: Login to your Instagram profile. Else follow the on-screen instruction to login. Once you’ve successfully logged in, you can watch out your news feed.
Step 7: Click on the ‘+’ button. Now, a finder window will appear on the screen.
Post Uploaded Successfully
Step 8: From finder, you can search and select a media file. Choose the file from the folder and click on select.
Step 9: Once you’ve uploaded a media, select a filter option if required. Apply the filters and make your media looks more attractive.
Step 10: Click on next and enter a plain description. Describe visual file in an easy way. Don’t forget to add location and tag people.
Step 11: Click on the ‘Share’ button. Hurray!!! Your post is successfully uploaded.
If you want to switch to the normal view of your Safari web browser, click on Develop -> User Agent -> Default.
Conclusion
Whether you’re running a small or large business, Instagram is the best place to market your products or services. Visuals are everything and Instagram is all about visuals. People prefer visual media rather than a plain text. Therefore many businesses focus more on creating and posting attractive visual to increase brand awareness. Also, the interaction opportunity with customers is growing high and high. Instagram is a go-to app for kids, young and adults. On top of it, Instagram free. Does it sound interesting? Yes, pay zero amount and gain potential customers at Instagram. Uploading images or other files to your Instagram from a desktop is easy by following the tricks mentioned above.
