Did you start drafting a newsletter? They were many questions in the mind that are revolving around your mind right. Will it be clicked or opened? Is it worth reading or not? How do clients feel after opening it? For all this don’t beat up around the bush. There is a solution in this article.
Writing an email newsletter is a daunting task and not that easy to master. In this digitalized world, everyone is busy with their daily chores. In addition, there is no time to read a message, forget about the emails. Hence, there will be less attention span. You need to know who is your target audience and what are their interest areas. Their likes and how they respond to a specific email. But if you’re not consistent with your approaches then it becomes difficult to achieve your mission. Contrary, with the technological improvements there is a risk of hitting the spam folders also, so make sure to update your contact lists timely and inform your audience with stories and information. Be short, crisp and clear about your message.
Tell your subscribers the reason for subscribing and ask them how regularly they want to hear about you. First, ask their permission whether they like to receive future emails and hear about your company. Furthermore, enquire them if they want to receive any promotional offers in the emails which make them happy.
In contrast to all the above, you need to understand the science and art of the email which generates high-quality email copy. But there is a piece of good news waiting for you, that is by the end of this article you’ll know the secrets of an email newsletter that improves higher conversions. You can even get more sales and leads.
What is a newsletter?
An email newsletter is a communication that is passed on to your customers or leads to any interesting content. They subscribe to your emails so as to receive them often. It can be announcements, promotions etc. It makes your audience keep updated about your products and generate traffic.
Importance of email newsletters for your business
It has wider coverage. Over billions of users use emails on a daily basis. Every day, they send emails and receive them and the majority of businesses are on emails. That’s why if used with the right purpose, then it covers tremendous audience within a shorter span of time.
Newsletters have a high impact on marketing strategies. Success leads with this. This is the medium which is most commonly used by the businesses to engage the audience. If promptly done, email marketing yields 4000% more ROI after SEO.
If you want to meet the expectations of different people and segments, personalize the content and email to the social groups. While drafting, take the audience’s viewpoints into account and write it so those are opted-in.
Build a beautiful relationship that fosters communication between your clients and business. It takes you to a completely different level. Now, with emails, it is possible to know the customer’s expectations and clearly know what the targeted people expecting from your business. This rewards both the parties and have mutual benefits by developing a genuine relationship.
To acquire customers, it is more effective than social media. 80% of the respondents said that email marketing has more customer retention. Email is the way to go media when it comes to converting targeted customers, supporters into leads.
It sounds quite futuristic, right? So, why not dwell further and know what type of emails you can send to your targeted readers.
Types of emails
Have you even send emails? Yes, then you might be knowing the kinds of emails you can send to your customers to engage them throughout your journey. But they are newbies who are just started their venture and in a doubt, as to what types of emails you can send
Then this section is for you.
You can send
Marketing emails
These are generally sent as promotional or informational messages. These aid in keeping your
- Audience
- Prospects
- Reporters
- Clients
- Affiliates
- Vendors etc. updated.
They comprise various content types and send
- Sales promotions
- Newsletters
- Announcements
- Follow-ups
- Press releases and
- Surveys
- Blog releases
Transactional emails
This type of email is a kind of automated emails between a sender and recipient. It triggers the customer’s activities and differs from promotional emails. The examples include
- Order tracking
- Welcome messages
- Received payments
- Registration confirmations
- Any explicit request like password resets
- Support and feedbacks etc.
Don’t underestimate these types of emails and the potentiality these have. Are you the business owner, who has sent the transactional email to your customer? Yes, your customers might have completed one action that signifies that they are interested in receiving your emails further. Moreover, these are the most trustworthy emails which have maximum open rates and offer a variety of possibilities for cross-selling and engagement.
Operational email
These types of emails are intended to share essential information to update your business activities. They can be
- Holiday closures
- System changes
- Maintenance plans
- Credit control
- Legal notification
- Account notification
- Terms of service
- Shipping information and more
This has a positive impact on business sales and difficult to skip. But you need to be consistent and gain trust. Additionally, they have hidden values backed by thoroughness and engagement. They vary informal and informative which are crafted to improve sales. This even improves your brand image.
Final thoughts
An email newsletter is a form of communication that is sent to your customers to inform about any latest updates. It can be tips or any new offers about your product or services of the company. They’re used for different variety of purposes and comes in various forms. Moreover, sent on a weekly, monthly and quarterly content or to promote any new products. Furthermore, the main aim of the email newsletters is to keep connected with the subscribers. Engage them about the new changes that have brought in your businesses or organizations to drive more sales. For example, Unicef uses this form of strategy to stay on top of the audience’s mind with their donors and update supporters about the businesses’ urgent needs.
