Wow! Did you see that video which went viral on YouTube? Those cute animals. They became animal celebrities overnight. YouTube is the hustle agora of the internet. It is capturing all the life’s hilarious moments which compiled knowledge transfer videos and trending news. With the theme “Broadcast yourself”, Youtube has risen from a humble beginning to grandeur in the present-day viral marketing. Many think that to take a big hit, there should be luck, but there are few principles that need to be followed.
First, let’s see what is viral marketing and then look into the principles
What is viral marketing?
Viral marketing generates interest and the potential sale of a product or a brand that passes by messages and spreads like a virus. To simply say, it passes the videos or content from one person to another. Due to the fast response, and easy to share, social networking media has become the main hub for this kind of marketing. The most example of videos is through YouTube, Facebook and Twitter along with other channels. For this to happen users take a large part. In summary, a successful viral campaign can do miracles for your brand’s results.
How do viral campaigns work?
A viral campaign is very simple to carry out, Draft content or create a video which attracts the target customers and uploads them on to the internet by planning the action steps to be taken appropriately. From there on wait for the spark to hit and let users share it and subscribe to your videos like crazy. At times, when luck hits you hard, virality can happen and all of a sudden you become strong and popular. Besides your videos will be circulated all around the internet. As for the distribution strategies, there are in fact, two focus points
- The shown or
- The concealed
In the shown the user is aware of the initial phases of viewing the advertising content. But in the concealed, you’re hidden and is only revealed later. Hence, while applying concealed marketing techniques, it is essential to be careful as the user shouldn’t be cheated, tricked or deceived. Otherwise, the viral campaign will have a negative impact.
No matter what strategies you implement, be careful of not becoming spammers, not dump too much of content while sharing. In spite of repeating the same message again, the perfect strategy is to find the appropriate location and time and let the viral marketing happen by itself.
Elements of viral marketing
Give away as free gifts
Valuable services and products, when given free, has a powerful impact in the marketing world. Many companies give their valuable products or services to attract the attention of the targeted users. Moreover, free services include
- Email Services
- Free information
- Cool buttons
- Any software programs
This generates interest much faster. By implementing this, viral marketers needn’t be getting the results with a day or two. It requires a lot of patience. When you see the word, your eyeballs attracts to it right. In the same way, many get attracted to that word. One step ahead, eyeballs also see other things like selling and earn money. With this, you even get valuable email addresses, e-commerce selling opportunities, advertising revenue. Give away the valuable and sell something.
Reap benefits of other resources
Viral marketing can be done through
- Word-of-marketing
- Leveraging the media
- Creating a buzz and
- Network marketing
But if it is done on the internet it is called viral marketing. This happens when creativity comes to mind. Besides, there should be a proper plan to use the additional resources available. For instance, Affiliate program, This means, placing text or graphics on the other websites. Someone who gives away free articles puts them on other websites and gain credibility.
Advantages of Viral Marketing
- Cost-effective
- Potentiality for gaining the highest reach
- Not invasive as the decision and participation come from the user.
- Helps in building the brand by using creativity
Conclusion
Viral marketing is a marketing phenomenon that encourages and facilitates every individual to pass the content or video mainly to promote any useful information that everyone can see. The message is passed on with the high rate conversions to different people. The growth rate increases as the large proportion of recipients forward a specific message to another set of friends.
