Social media is the greatest communication medium and day by day its popularity is growing rapidly. Also, it’s capturing trillions of users across the globe. Social networking channels enables to share ideas, information, latest news and more at rapid speed. Using social media in the right way can lead to productivity in terms of conversions and users. The content generated on social media gets huge engagement, people forget their time.
Social media is a powerful way for business to stand out in their field and engage with the audience directly. Having an active presence on a social platform, from Facebook to Twitter and beyond is necessary to engage with potential, current and new customers.
Every marketer is facing an ever-growing list of responsibilities. Right from advertisements to promotion on social media, it may be a challenging approach to stay on the top list.
Whether you’re running a small or large business, social media tools can help you to stay productive. Here is a list is given below to intensify your social media management.
HootSuite
No matter you’re a person handling multiple accounts or a marketing agency that handles hundreds, HootSuite is the right option for you. Within a few simple clicks, you can add accounts. Also, scheduling posts around the various platform is even easier.
HootSuite provides a training program, this tool not only explains about ‘how to use’ but also let you know about ‘how to think about social media’. Your job is not done just sharing a post on your profile, you can also measure the results of each post. Track your social media performance and share insights with your team members about consumers.
Features
- Scheduling
- Monitoring
- Content curation
- Analytics
- Team management
- Security
- Boosting
Pricing: HootSuite Pro plan starts at $45 per month.
HubSpot
HubSpot is a powerful inbound marketing tool that allows you to work with your entire company effectively. This too; holds everything you require to get started with incredible marketing campaigns. Hence, it makes users pretty interested in your business. From marketing to customer service, to HR. Each product is designed for a specific purpose, but better when used together.
With HubSpot, you can monitor and publish your post. Additionally, you can get ‘closed-loop’ analysis and reporting information. That means you can easily track your posts and gain clear analysis about ‘what social channel’ drive the engagement.
Features
- Build, modify and upgrade your business without IT support
- Get your post, videos or content in front of the right user
- Drive maximum traffic
- Convert more visitors into leads
- Turn leads – customers
- Track your customers and in-depth reports
Pricing: HubSpot CMS marketing hub starter plan starts at $35 (includes 10,000 contacts)
MeetEdgar
Scheduling and automating your content on a social platform such as Facebook, Instagram and Twitter are easy with MeetEdger. Whether you’re writing a post or reposting evergreen content, Edgar is a great platform for you.
The best part of Edgar is ‘Auto-variations’. The tool will write your posts, yes you’ve heard it right. It finds a worthy text from blogs and all you need to do is ‘Tap’ and share.
Your evergreen content will drive your business,
Add your post: You can easily and simply upload your content within a few simple clicks using bulk import.
Set a schedule: Tell Edger when you would like to post. Example, schedule an inspiration post on Monday.
Be a boss: Your job is done. It’s time to concentrate on your business activities while Edger makes sure your content stays fresh.
MeetEdgar offers,
- Automation
- Social media content management
- Reporting
- Human support
Pricing: MeetEdgar monthly subscription starts at $49 only.
Buffer
Buffer is an all-in-one social media management software for growing brands. Hurray!!! It’s the perfect moment to build your audience by planning, collaborating and publishing evergreen content that drives maximum ROI and growth for your business.
Create an amazing post for each social media platform, everything at one plan. You can effectively plan and publish your post for Twitter, Pinterest, Facebook, LinkedIn, all from a single dashboard. Interesting right. Also, you can preset your post publishing schedule for every social media account. Dive huge traffic and leads to your business from Instagram bio.
- Draft posts: Create drafts, get instant feedback and evergreen content as a team.
- Approvals: Before posting the content, review your post for high quality.
- Stay in sync: Every body’s content will be shared within a given schedule.
Account management: Flexibly share, upgrade and manage access to every social media account.
Pricing: Buffer pro plan starts at $15 per month.
SproutSocial
Want to grow a stronger relationship with your audience on social platforms? Then Sprout Social is the best tool for you. It’s known a secret that social is no longer a communication medium. It gives an opportunity to build a direct relationship with your audience. And discover a powerful approach to optimize your marketing efforts.
Sprout social helps every marketer deliver a hugely efficient, collaborative campaign on Facebook, Twitter, etc. Out of 10, 8 marketers focus strongly on return on investment (ROI). Don’t just blindly post content on social media, if you prefer for long-term value, then optimize them.
- Content planning and publishing
- Campaign and conversation management
- Measurement and optimization
Pricing: SproutSocial standard plan starts at $99 per month.
Socialpilot
Are you running a small business? Looking for social media platform at pocket-friendly prices? Then Socialpilot is the best place for you. This social media tool is effective for teams and agencies.
It works on the principle “more accounts + more posts = better value for money”.
At the initial step, add all your accounts & then some. Post your content easily and go beyond to increase engagement and conversions. With in-depth analysis, you can make data-driven decisions to improve your business strategy. Within a single tap, you can create social media reports in PDF format.
Engage effectively through ‘Social Inbox’. You can give a reply to all your comments and posts on various Facebook pages in real time. Engage with your team by using workflows. Work even better by reviewing and approving everything before it gets posted.
Features
- Social media analytics
- Social media calendar
- Bulk scheduling
- Teams and collaboration
- Client management
- RSS feeds automation
- Content curation
If you’ve come across a popular content, then schedule them through RSS feeds & content curation.
Pricing: Social Pilot professional plan starts at $25 per month.
CoSchedule
CoSchedule is an outstanding social media tool that can effectively deliver a project at a given time. Thereby it can help your team and customers happy. CoSchedule is trusted by many big brands across the world.
If you’ve started a new business, getting a million views for your post can be a daunting task. With CoSchedule you can gain global visibility and identification across all marketing efforts. Planning next week or after a year, you can get a million views for your post in a single day.
The extraordinary feature of CoSchedule is ‘proactively create team schedules’. It helps to build daily, weekly and monthly schedule for your team. Therefore it ensures that your team is working in the right context. Also, you can always keep your projects on track. Right from managing and publishing, every process can be tracked at CoSchedule.
Pricing: CoSchedule growth plan starts at $150 per month.
Final Thoughts
It’s a simple fact that every business requires a social presence. No matter whether you’re running a local shop or a large enterprise. Social media is an important phase of your marketing strategy for every business. Small and large business are focusing more on social media marketing to improve their boost maximum sales and leads. brand visibility, credibility and ROI. Also, businesses can build a powerful relationship with their potential customers. Social media tools have come in every shape and size. Get started with social media tool and enhance your traffic, leads, ROI and track your complete funnel at one roof. Depending upon your goals and objective, pick the perfect social media tool for your business.
