Do you think youtube is only for gamers? Yes!!
This is where you’re mistaken.
Think again
Since its inception, Youtube Marketing has become a predominant tool for advertisers and marketers. Moreover, this is specific for every industry and for every size.
Additionally, it is used to promote their products to all prospective customers. The reach for youtube marketing is wider.
Moreover, this is the second-most visited site on the search engine. More than 1.9 billion active users master it. Hence it is a must for all the digital marketers.
Statistics about Youtube
At present,
- There are 1.3 billion users who use YouTube to get information
- 300 hours of videos uploaded for every minute
- 5 billion videos are viewed daily
- The best channel on youtube like PewDiePie has 96 million subscribers
- 80% of users aged between 18-49
So the one who said, that youtube is only for gamers are wrong. However, there are even amazing videos. Every second, they are new viral clips and music videos being blown-up on the platform every day.
Pros and Cons of using Youtube Marketing for your business
As a matter of fact, Youtube videos continue to grow in every industry. It doesn’t stick to a particular business. It is for everyone. But, before implementing the youtube marketing strategy, consider a few pros and cons.
Pros
- Video marketing is the right fit for any type of business
- It ranks second among the popular search engines
- They are the most appealing mode of content
- Keywords cost less than the Google searches
Cons
- No control over the ads
- Limited usability and customization
Thus, making youtube videos are much more fun and intimidating. On the other hand, it is a painless marketing strategy for your business. Follow the guidelines below and ensure that your videos are reached to the appropriate viewers.
Select the format
There is no one format that fits all to create an effective video. Few styles work best for few niches. Some of the videos resonate best with specific viewers. In addition, there are few videos which rank well on the youtube. Try them and decide which suits well for your businesses
- Interview
- Talking head
- How-to type of tutorial
- Screenshare
- Explainers
- Product review
- Vlogs(video blogs)
Amid this, there are two constituents that are crucial for video SEO
Metadata
User engagement
While making videos, what most people think of its
Title
Tags
Descriptions
Captions
However, the major part of Youtube ranks among the viewers. Hence it is important to hook the viewers within the first 15 seconds.
Creating videos
An excellent feature about youtube videos is, they need not be expensive but have to be professional. As a matter of fact, you can even use your mobile to take videos.
But, there should be good lighting, so every minute details are clearly visible. Likewise, ensure that the sound is also clear. Henceforth buy a microphone and use it while taking videos.
Consider utilizing a tripod to hold the camera steadily. Use video editing software and add titles and edit any mistakes. Next, you can switch between various shots.
Always, videos should have 5 to 6 minutes long. Often, the shorter the best. Notably, the videos distributed on social media. Observe what length goes for your viewers.
With attention to all these, create high-quality videos. Poor quality videos undermine the best content. Hence, make sure that the content looks authentic before you publish it. Although everyone wants to take videos, they are not professional filmmakers. Brush up all the best practices for social videos and be little achromatic.
Keywords
Keywords typify your video content. If you want to post dog training videos, then use keywords like
- Dog training
- Obedience training
- Canine animal training
Implement those keywords in title, tags and description. Place those keywords at the appropriate place, as to get recognised by search engines. Again, it depends on the content on the videos. When people search your videos they’ll find them easily. You can find primary keywords for your niche and attain a lot of searches using Keyword tools.
Additionally, do a competitor analysis and have keywords that are used by your competitors.
Correspondingly, it enables you to have Google-friendly keywords. At present, Google is prioritizing videos over other content types for many searches.
Below are the ways how Google-friendly works for any Youtube video
- Identify all the possible keywords with all the available keywords tools
- Search the SERP for every keyword
- Tweak keywords and try again
- Try executing words like Tutorials and “How-tos” to get the video results
Select keywords that prioritize your videos. Equally important, it has to suit your content.
for instance, insert keywords like “Photoshop Tutorial” rather than “Photoshop Tips”.
Use descriptive, concise titles
When users look into the video, the first thing that catches their eye is the title. And if it is not provocative, this might be the end. It’s where people determine whether to click the video or not. The videos don’t rank if there are weak titles. On the other hand, if you need an audience views, then have good content with a strong keyword-rich title. Hence, to win the rat race, one of the primary things to work on is writing a strong title.
However, writing a better video title is an ability that can be mastered over a period of time and with patience. There are some principles which go well while writing an effective title.
Keep it simple and short. Have only 60 character length or less. Otherwise, it will be cut off when displayed.
Include keywords and avoid losing precious information. Insert those keywords at the beginning of the title. As most of the readers concentrate on the first half of the sentence and skips the rest.
Consider having a question format. If your videos are all about giving answers and seeking information, then it is a good idea to have a question title.
Obviously, while writing a title think of the audience’s intellectual and emotional pulse. What are they searching on the search engine the most? Are they afraid of something? Try searching for keywords which trigger these emotions.
Promote across multiple channels
Although youtube doesn’t seem to be a typical social networking platform like Facebook, LinkedIn, and Twitter. It is the platform where users are engaged through likes and comments. Sounds more like a social.
Accordingly, any type of communication with viewers is a positive sign on youtube. To put it differently, consider the music channel “Artzie Music” often respond to comments of its users for its latest uploads. The channel’s creator frequently reacts back-and-forth with subscribers and shows appreciation and answers to their queries.
Whatever videos you publish, it is essential to align with your audience’s needs and wants. Hence, build community by reaching out to users outside the youtube channel. Find various ways to include videos into your blogs, email newsletter, and other social media accounts. There are many creative ways to promote that doesn’t need publishing videos twice. Be more specific and optimize your youtube videos.
Numerous social tactics work well for various platforms. Moreover, they are tools such as Hootsuite that streamline your process. Especially, when you are using lots of diverse social media. Use various captions that go with every post. The best Youtube videos that work well on Twitter is Gifs.
There are many chances of covering related topics on YouTube that overlay with each other. However, to extract more from the older content, cross-promote your Youtube videos that make it sense. As an illustration, dropping links in the description of a video encourages viewers to click as a call-to-action process.
Include CTAs
The whole point of youtube videos boils down to attract videos and subscribe to their channels. This takes them closer to the customers. Usually, you don’t sell something directly on youtube. Instead, you generate leads that your business can market on a perpetual basis. In your videos include a link in the description box. This, however, directs to your blog, landing page and website. You should also mention the link at the end of your videos and what does it contain. Wherever, you send, capture their web address which acts as contact information.
Some other types include
- Asking to rate a video
- Inviting them to subscribe to your youtube channel
- Follow you on Twitter, Facebook, LinkedIn
In addition, ask people to post your videos on their social platforms or blog. These are the small speech bubble that pops up at the beginning of youtube video. They instantly grab your attention to subscribe or view the next video. Consequently, making you scurry over the mouse and click the next video. These are ubiquitous bubble CTAs that would always go on your nerves.
Besides, all this, youtube published a new CTAs for all their in-stream ads. But there are even free ways to implement CTAs to videos.
- Direct host-Mentions: This lets you look into the camera directly and say viewers what action you want them to take
- Video descriptions: Direct viewers to share, comment or like your videos
- End Screens/ Cards: Append any customizable screenshot at the beginning, end and middle of the video. This blows off your Call-to-actions.
Customize and remodel your thumbnails
One of the simplest and effective process to promote your youtube channel is by creating thumbnails. However, these are the abridged form of videos that got their name as being the size of a human thumb. Moreover, they’re easier to scan compared to full-size counterparts. Additionally, if a viewer is more concerned, they can click through the thumbnail and watch the video.
Titles and thumbnails are the most efficient tools of video marketing to grab attention. By default, Screenshots are snagged from any video and uses it as a thumbnail.
Furthermore, these videos can be a blurry shot. Not at all a good view, right? Hence, it is better to create thumbnails all by yourself. This makes the videos look more alluring and signals professionalism. The most attractive thing on youtube these days is these thumbnails. On youtube, scroll down the videos that you are watching. This makes you see thumbnails which stood out for that keyword.
You now, understood that the first introduction to your content is these thumbnails. In the like manner, you need to take advantage of this. In addition, there are also a few guidelines to follow when creating thumbnails
- Disclosing the subject
- Captivating the viewer to click
- Demarcating your brand
- Ensure that they are optimized across all the devices
Run contests
If it’s something youtube lovers admire they are giveaways. Hence, organize
youtube contests and encourage people to subscribe to your youtube channel. Most of the viral videos are out through contests only. It is really odd to hear but true remains longer.
To emphasize, let’s consider an example of Diet Coke and Mentos. It is a community organized challenge and went viral. It has around 15 million viewers to date. Second, Justin Timberlake medley song “Let me talk to you–my love” has 50 million subscribers.
Keep your contests simple and eas. Have user like comment and subscribe to your videos.
And to get your videos in front of the potential customers, use giveaways like
Ebooks
MP3s
Recipes
Coupons
and any other downloadable content. Equally, grow your email list.
Likewise, be careful with hosting regular video contests. Ensure that you’re getting faster results for your efforts. Otherwise, it consumes, a lot of
Time
Effort
Resources
Conclusion
As you are ready to take a big leap, start with simple videos. It is always a learning process. Create more videos once you are prowess at what you are doing. As days pass on, you will make a better film. Never make videos for the purpose of starting it. Learn to refine the styles associated with this and formats. Most compelling evidence is that there are more than 1.3 million people on youtube. And 6 out of 10 users favour watching videos online than TV.
Hence, it is always better to create more videos by using appropriate keywords. This brings your videos closer to the audience. Don’t forget to circulate the videos across all the social Media platforms. Nevertheless, consistency always pays. So, upload your videos regularly. Have patience, in the long run, you will improve your audience rankings. In reality, for businesses, this becomes a crucial advertising channel.
