Colors have an important role when you make a logo. Do you know why Starbuck is using white and green whereas Twitter uses blue? The companies understand the color psychological theory. The companies choose the best color that will psychologically attract people to come and buy their products and services. You can apply this theory when you are creating a logo by using Turbologo.
Choose the Best Color
The Turbologo provides you with samples of your logo. The system presents the logos with various color combinations. So, how can you choose the best logo that works for your business, brand, products, and services? In this case, you should understand your brand personality. Let say, you have to know whether your brand is masculine or feminine. Moreover, you also need to understand the tone of your brand such as playful and serious. You can also determine whether the brand is for kids, teenagers, adults, or the elderly. It is also important to decide the value of your brand. After that, you can start to mix and match the brand personality and the colors. You can check the most suitable combination on Turbologo and take it as your logo.
Understand the Effects of Colors
Do you know why McDonald’s is using yellow, red, and white? The company chooses a yellow color because psychologically this color makes people who see it feel upbeat and hungry. Moreover, red color can also stimulate appetites. That’s why you often want to eat McDonald’s so much anytime you see its logo. Another case is Starbuck in which the most popular coffee company uses a green color. The company chooses a green color because psychologically this color makes you relax. That’s why people often spend a few hours sitting and drinking coffee in Starbuck, and they feel relaxed and calm. So, just learn about the effects of colors in a logo. Then, make a logo by using Turbologo. Choose the logo based on the color psychological theory. It sounds simple, but you will see the impact after applying the theory. Let’s say, you can compare two different logos at Turbologo and find out the reason why one of the logos feels luxurious than another. The simple answer is because of the color combination.
Bring the Emotion Through Colors
You can’t choose logo colors because they are your favorite colors. You should think about the emotion of your customers. You have to give emotion and transfer it to people through colors. Let’s say, you want to offer casual products for teenagers. You may choose a logo with a red color. Red triggers excitement and playfulness. It seems that teenagers feel new energy and spirit when they use your products or services. On the other hand, you can use blue in your logo to bring transfer maturity, intelligent, and trustworthiness feelings to your customers. Commonly, the blue color is suitable for adult or professional customers. It shows that the products are a high-quality product, along with a more serious tone and luxurious value.
Mix and Match the Colors
Just only because there is a color psychological theory doesn’t mean that you can’t play with colors in your logo. It’s up to you whether you want to follow the standard, create something new, or make a combination. For example, the agriculture industry often uses a green color on the logo. You can mix and match it a little bit with other colors to make your logo different than your competitors. This is the reason why Turbologo gives several samples to you. It supports you to choose the best logo that will give a significant impact on your business.
Now, you know that creating a logo is a complex process. You even have to think about the colors on the logo carefully. The good news is that you can make a logo easier and faster by using Turbologo. You only have to pick the elements and wait for the samples. Choose the best samples based on the color psychological theory and take it as your logo. The process is free and easy to do. You only pay for the logos you want to use based on one of the plans. You can download and use the logo legally to make your business look more professional.
