Planning to start a blog? That’s really great news.
What is your first move? Identifying your passion for blog success.
Picking up a great topic according to your interest can boost your blog. Accordingly, pick your niche, analyze and research to watch out who is blogging in the market.
Nowadays, creating a blog is as simple as eating chocolate. All you need to buy a domain name for a few bucks. Select your favourite them to look at your blog more attractive and few clicks of the mouse.
Hurray. Your blog is ready.
What is your blog all about? Is it related to tech, marketing or beauty? All you need to concentrate on delivering quality content to your visitors.
Creating unique and quality content is an effective way to generate maximum revenue. Identically, Small and large scale business are strongly focusing on customer’s requirement.
How can you produce valuable content for your blog?
Creating valuable content is an imperative process. The internet is the best place for customers and businesses. Here on the internet a customer can buy clothes, order food and watch movies. While business showcases their products and services to their customers.
- Locate your audience
- Develop your content strategy
- Create your content (readable, relevant, actionable)
- Get interactive
- Broaden your reach
Finally, you’ve published a valuable and sharable content on your blog. You’ve done an amazing job.
Do you think you’re job is done? Not actually. Here is where the real game begins.
Promote, Promote & Promote
Following are amazing ways on ‘How to promote your blog’
Publish more articles
How many articles do you publish in a month? Most probably 5 right.
Do you feel count 5 is a good number to reach your audience? Therefore publishing articles every day in your blog can help to connect with your customers all the time.
Furthermore publishing articles regularly is an effective way. But, often ignored by many marketers. Moreover publishing 4 blog post per month can get more traffic and leads to your blog.
No matter about your niche, as per reports publishing more articles can generate more visitors to your blog.
Publish long content
Ask a question for two content marketers regarding long-form content. You’ll hear two different answers.
A first person says that publishing long-form content can be a gambling process.
And the second person stats that producing length article is an amazing approach to engage with visitors.
There are multiple definitions for long-term content, some people consider a blog post longer than 800 words to be long-form content. Whereas few people say a post with 1200 words as a long content. As per the analysis, a post that has 2450 words is considered as long-form content. Of course, the length of the content can be determined only by subject.
Long-form content always has a positive impact on SERP’s. Although long-form content is not only for search engine ranking but also resonates with your visitors.
Send emails for your readers
Email is one of the popular channels for the promotion of a blog. If used perfectly, it can be a cost-effective way to generate leads, increase traffic and grow brand engagement.
Always keep in touch with your customers through emails.
Promoting your blog through email can provide more opportunities to reach out to your subscribers. Also, a professional email can describe your business.
Email marketing perfectly works, especially in the ‘digital’ era. It is an excellent way to promote your blog locally and globally. Walk into your customer’s feet and create personalized campaigns for your readers. This way can keep your blog relevant in your reader’s mind.
Guest blogging
Is your blog getting more traffic? Not yet. Then how about ‘Guest Blogging’. It’s a great idea.
Guest blogging is an effective way to gain more traffic and get in front of a relevant audience. Therefore you can establish great credibility by providing relevant and shareable content on reputed websites. Once you’ve published valuable content, then readers automatically visit your website.
- Determine who are your customers?
- Where your audiences are?
- Write quality content
- Network and build relationships
- Test, trace and repeat
Ultimately, guest blogging can boost your ranking in an easy way. Since it earns a quality backlink. However, these backlink helps you in ranking at search engines.
Share content on social media
Internet users are been increasing day by day. Social media is a perfect communication medium that can help to promote the blog with visitors around the globe.
According to recent reports, internet users are spending 2 hours & 30 minutes per day on social media.
Start sharing your valuable content on social media. Since the potential of sharing your blog content is more robust than sharing on other channels. Sharing your content on Facebook, Instagram, Twitter can boost your brand visibility and credibility.
Be relevant: It is always important to produce unique, interesting and relevant content to your audience.
Have personality: Try using “we” and “us” instead of using “I” and “My”. Because audiences are likely to interact with a business that makes them feel like a friend.
Use visuals: Publish visual content on all social media platforms. As per reports 53% more likes on visual than on text.
Also post your content in relevant groups, pages and forums. In this way, you can share your personal opinions and participate in group discussions. As your personal involvement increases, you can gain trust among the audience. Make a note, social media channel is about a user – not spam. Never publish your post into groups and forums that you don’t even participate.
Optimize your blog posts for ‘SEO’
If you’re running a blog, then you must surely know the value of a business blogging. Every day thousands of business blogs are been registering. But, out of 10, only 2 blogs are becoming successful.
Regardless, these bloggers haven’t focused on search engine optimization. There are many bloggers who publish unique and content. But perform basic SEO for their blogs like adding a few keywords and backlinks.
This is not the right way, you need to follow SEO guideline to rank your blog on search engines.
- Do proper research
- Add relevant keywords
- Don’t forget to add anchor text
- Optimize your images
- Reference other relevant website links
- Use social media platforms to broaden your reach
Follow these SEO guidelines and you can easily rank top in SERPs, high conversion rates and more.
Run a contest
Running a contest is an effective way to attract your audience.
Have you ever participated in a contest? Many times right. Whether you’re running a small or large business, the contest is a perfect strategy. It provides incentivized interaction that generates maximum traffic to your blog. Also, generate new subscribers, new views and new leads.
Host a contest and ask participants to share your blog posts on their social media accounts. Request them to like or subscribe to your Facebook, Instagram and Twitter accounts. Then ask them to tag their friends in the blog post. Finally, pick a participant randomly and give a surprise gift.
Include social media share links on every blog post
You’ve created a valuable content according to SEO guideline. Have you included social media buttons on your blog post? No right. Many bloggers forget to include the social media buttons in their posts. As a result, including a share button can increase traffic for your blog.
Include infographics
Adding images in each blog post is pretty common. But think about including infographics. Here is where you stand unique from the crowd. As per the analysis, infographics get maximum shares than images.
Promoting your blog by creating an attractive infographic is a great idea. Especially it will be useful for the one who likes to share statistics and important facts. Also, you can submit infographics in various infographic directories.
Final Thoughts
If you’re a newbie to blogging, set your goals and then get started with these tips. Publish your post on social media profiles. Then once you start receiving traffic, conduct a contest and get more visitors.
