As the world is changing faster, technology is breaking down. Landline phones to smartphones and Desktop to a laptop, everything has been upgraded to modern technology. Do you know there are 4.40 billion internet users in 2019? Yes, while 74% of users spend their time on social networking apps such as Facebook, Instagram, Twitter and more.
If you’re running a business, then you know the importance of social networking channels. Yes, these platforms are used to connect with your potential audience. Instagram is one of the popular social channels for customer engagement. Also, your brand will get connected to the right customer at the right time. Instagram is accessed by 200 million users every day, 60 million pictures are being uploaded everyday.
Instagram has the ability to get 59 times more engagement than Facebook. Doesn’t it sound awesome? Yes. Whether you’re running a business or want to become famous, Instagram is the best place to shape your business and dreams. However, increasing customers engagement and audience on Instagram is a pretty easy task. Follows below tips and get more followers on your Instagram.
Do cross-promotions with your dedicated hashtag
It sounds great, you created a dedicated hashtag for your company. But do you know your audience? How the audience can reach you? Thus create a dedicated hashtag and be sure it’s included in your profile picture. Think out of the box, start your game offline too. Yes, print your brand name on ads, stores or at relevant events.
If you would like to promote your brand on television or radio, always use your hashtag during a promotion. Focus on online and offline brand promotion bt ensuring it’s being on relevant social media profiles, website and in your company email id.
Be creative with brand hashtagging
#hashtag might look like less priority feature on Instagram, but hashtags remain as most priority aspect while promoting your brand. Since hashtags make your page easy to reach and encourage audience interactions.
- Have you done research about your brand hashtags?
- What is a hashtag that leads more followers to your page?
- Who is leading in your industry?
- What are the hashtags they frequently use to promote?
- How many hashtags do you post on a single post?
Without analysing and understanding of your brand hashtags, it’s pretty hard to reach your customers. Make your hashtag look more creative, simple and attractive. Mix it up with different hashtags to tell your brand story. How about being funny, ironic – don’t be boring.
Post actively
How frequently do you post on your Instagram? One post per day. Then you’re moving on the right track. Inactive feeds obviously get audience unfollowed. They pay less attention to your post. Keep a note, post actively on a daily basis.
When someone likes on your image, like on their image too. If someone starts following you, consider them by following back. When a user reaches your account, respond immediately. Don’t take too long to give a reply. Reach out existing and new people all the time. Also, like and post a comment on their pictures in your newsfeed. Gain more followers by getting involved in group conversations and be socialized.
Add website link in your bio
Do you want your website home page link, now & forever? Sounds like a bad idea. Change your link frequently in a week and use make sure the link is clickable. Therefore it can drive more traffic to your website.
Open your business Instagram account. Visit profile by clicking on bottom right icon. Click on Edit Profile, now add a link of your website home page. Also, you can add other links by tapping a @profile name. Additionally, include by tapping # followed by brand hashtags you associate with. Finally, click on the done button to make changes.
Remove unnecessary tagged photos
Want to get featured as a popular user-generated content? Of course yes right. All you need to remove unwanted tagged pictures from your profile. Nobody likes to encourage unwanted stuff in their business accounts. Whenever people visit your profile, watching multiple stuff on a profile may lead to a negative impact. Thereby you’ve lost a valid follower just because of unnecessary content on your page.
Click on “Edit tags”, select the picture that you would like to remove. Or select “Hide from profile” to make the photo hidden.
Write attractive captions
It’s no secret Instagram is all about “Visuals”. Picture quality plays a key role when attracting followers to your page. Always try to promote a picture with high quality. Your job doesn’t end here, write a perfect caption for your post. It’s like giving a voice to your visual content.
A unique and attractive Instagram caption can explain:
- What the picture is about?
- Add hashtags at the end of the caption
- Instruct followers to perform an action
Ultimately, your content is sharable for the right audiences.
If your thinking ‘Caption’ doesn’t affect your followers, then you’re losing amazing chances to engage with the right audience.
How to write a descriptive caption?
- Write multiple drafts
- Initially display the important information
- Include call-to-action
- Limit hashtags count to 4
- Use funny emojis
- Cross promote your business on other social media profiles
Reasons for using Instagram for brand promotions
If you don’t have a business account on Instagram, then probably you’re losing opportunities to connect with your audience. Create an Instagram profile immediately.
Instagram is an effective marketing tool for business. Small and large business owners are planning to expand their digital presence and visibility.
- 800 million active users
- Every organization can thrive
- Businesses are earning money directly
- Instagram stories can make your brand relatable
- Get a chance of partnership with influencers
- Using hashtag can improve brand visibility
- Keep a track on your competitors
Engage with influencers
If you’re a newbie to Instagram, engaging with influencers can help you to get more followers. Influencers are the one who already builds a strong connection with people on Instagram.
At this stage, you can engage with influencers by sharing their images and build a strong relationship with them. Eventually, influencers start identifying you and engage with you. As a result, your brand will be exposed to thousands of people.
Request your customers to share their images
When you’re starting out right away, getting more followers on your Instagram is a difficult task. Here is a solution for you. Ask your customer’s photos and post it in your feed. Posting customers photo can help to increase trust among the audience.
As people start noticing customer’s image on your account, they will tag you once they receive their products. When you start commenting on customer’s post, repost; such content and start following them. As a result, they’ll follow back.
If you have an ideal customer who visits and shop regularly at your website. Maintain a strong relationship with those potential customers by offering free gift or coupon. This should be your short-term strategy. While you focus on building your brand, this strategy can help you to gain more followers.
Final Thoughts
When you’re getting started with brand visibility online on Instagram. Implement cross-pollinates to gain more followers on Instagram. If you have a strong customer base on Facebook and Twitter, then use your social media channel to support each other. Also, follows the mentioned tips and grow your follower’s list on your Instagram.
