In this world where every business is getting on social media, it is hard to escape the platform. Sharing provides you to attain an online persona and reflects your brand. Your customers know who you are personally and professionally. It can make easy to find about you and your unique selling points.
Creating your personal brand on social media takes time, and land you in a better position and takes you to the next level and promotes valuable connections. Along with many, it’s excellent that you establish a strong customer base. Using social media can help to pass on the information from the existing clients in addition to gaining new ones. But if you fail to have a social media strategy then it can be a great loss to your small business. Hence, follow the below steps below and make sure that your online branding is right for you.
Moreover, according to the studies, it can be said that 59% of consumers allow buying new products if the brands are familiar to them.
What is a brand?
A brand is a perception of your business by the customers. A successful brand is consistent in passing on the information through a different application like
Print, packaging and signage
Environment (Office or storefront)
Advertising online and through website
Content publishing
Customer service and sales
According to Amazon founder, Jeff Bezos, Brand is what other people say and spread about you when you’re not near them. Moreover, it is the reputation you gained through the ages. It doesn’t happen overnight or even within a few monthly periods. Building a brand is an ongoing process that results in building a long-term relationship with your customers. This leads to maximize your sales, earn more projects and does word-of marketing. It’s advocacy through your products or services.
So, by following a few social media tips and strategies you can set a vision for effectively promoting your brand in the future.
Create profiles on various platforms
Being on Facebook isn’t enough, though it is great. You’re heading in the right direction. But only having facebook isn’t enough. You need to establish your online presence through different sources of social media, be it a Pininterest, Instagram, Twitter or LinkedIn. But before rushing to create an account, to know your target customers and take advantage of those platforms like Snapchat, YouTube etc.
For instance, having a LinkedIn account for your recruiting agency generates 80% leads from LinkedIn. Besides, if you’re targeting millennials and gen Zers, then use Snapchat and take the benefits. Most of this generation users use Snapchat more than11 times daily. Equally important, don’t ignore the potentiality of facebook as it is a safe bet. It attracts the audience very quickly.
Have goals
Don’t blindly post the content on social media without having a proper vision. There should be a reason for why you’re doing, what you’re doing. Before setting up an account, there should be proper marketing goals. There are some top goals to accomplish your mission while you’re on social media. Along with lead generation, brand awareness, and customer engagement, there are other good reasons to use the social media platform.
Some of the common goals are
- Driving sales by offering better customer service
- Boost the engagement level
- Connect with the targeted customers by implementing various strategies like
Network
Access
Connect
Whatever the reasons may be, clearly define them and stick to it till you accomplish the same.
Post content regularly
Now, that you have clearly defined goals and created an account on various platforms. What next? You need to be active on these pages. For instance, if someone lands on your account and sees that the posts on 2-3 weeks back, they will not follow you or come back again.
Correspondingly, there is no point in following those accounts which are not regular. They don’t know the value that can be generated through these platforms. Furthermore, think about the users, who are following your business pages. These people just navigate to the page to see the new content that appears on their timelines and homepage. So your audience sees your page if you’re frequent. But how frequent is a tough question to solve? So here are the statistics to show how frequently the businesses are using social media platforms
- 52% daily
- 79% weekly
- 94% monthly
- only 6% less often
Hence, make the most of it and take the opportunity to stand apart from the competitors. To enumerate, if your competitors are posting only a handful times a month, then make a lasting impression by posting weekly.
Conclusion
Creating a brand on social media is a tough job. It requires a lot of efforts, thoughts, ideas and research to be taken care of successfully. It is not about the place and time. Moreover, it is all about how you stand out of the crowd and what are the expectations of your target users about the content you post. Think in terms of long-term and remember to note down each point of what’s working and not working and adjust the things accordingly.
