You’ve achieved the 1st rank in your college. Everyone starts noticing you. Your parents feel proud of you. How do you feel? Of course, you’ll be at cloud 9.
The same thing applies to business as well.
Don’t you feel awesome when audience discover your business in a short period?
Being identified by many audiences is a dream for every marketer. Visitors for a website is more valuable. Whenever happy customers walk into your local shop, you feel happier. Although not every person places an order, it really means a lot to you that visitor shows up. Hence you get time to know about customers and build an honest relationship. On the other hand, you get a chance to convince your customer to purchase the product.
You’ve designed a powerful landing page with unique heading and amazing products and services. Moreover, you’ve almost everything to attract your customers.
Here is a problem encountered. Can you guess? Everybody is aware of your landing page existence. The truth is a landing page is worthless if the page doesn’t have enough traffic.
In order to drive more traffic, you need to keep an eye on landing pages. Especially when you need maximum traffic, visitors and leads for your website. Thus you can gain a huge amount of traffic through the organic search result.
Though you’ve well-optimised content on your landing page, there is no guarantee that you rank top in search engines. Follow the above
Stick to the article and get a clear idea about “How to Drive Traffic to Your Landing Pages?”
Engage with your social media followers
You spend maximum time while designing a post for social media. The post should appeal in the best way to your followers and new users.
One of the primary goals is to gain followers to socialize with your accounts on their social media platforms. With constant dedication, you can engage with your followers on social media platforms. Also, you can gain audience trust and improve traffic to drive more leads.
Design your post as storytelling, it brings colour to your brand.
Be more personalize, create a post quirky with positive vibes. To make your post attractive use GIFs, emoji’s, etc.
Conduct survey, it’s one of the best ways to encourage your audience to engage. Hence they can share their views on your product or services (likes, dislikes, comments, review, etc).
Create an appealing video that excites your social media followers. As well as using live videos can grow more popularity.
Email marketing
You feel irritated whenever you receive a mail regarding insurance policies from the bank. For this reason, many marketers neglect to send emails to their customers. However, as a marketer, you should never miss a chance to approach your customers. Email is a great approach to spread your message to a targeted audience.
Email marketing is the best way to drive maximum ROI for your business. With this strategy, you can create an immense relationship with your audience in a short period.
Accordingly, this approach will work well for every business.
Benefits of email marketing
- Targeted Audiences
- Increases band awareness
- Distribution at scale
- Metrics
- Cost-effective strategy
As per recent reports, email marketing has succeeded 50 times of acquiring new visitors than other social media platforms (Facebook and Twitter)
In particular, email has a 68% conversion rate when compared to Facebook, Instagram, etc.
If you’re planning to send a mail to your clients, then make sure to send the mail at the right time. Yet there is no specific time to send mail to your customers. Since every business is different, and every audience base is different. Hence, there is no particular time period to consider.
Public Relations
You’ve launched a unique product!!! is your customers are aware of the product launch? If no, then share your products through public relations or press.
Public Relation is all about raising your brand’s trust, building strong relations with targeted people and managing your company’s reputation.
However, the ultimate goal of PR is to provide information to customers about your business. It’s important to gain more traffic and sales. By staying visible in a public eye, your customers will never forget about your existence. Always, inform them about your actions and explain to them how you’re products are best to establish a friendly relationship.
This will help you to reach a maximum audience outside of your ‘niche’. Likewise, you can reach out directly through journalists.
Content marketing
While you’re reading an article, you’ve come across the term “content marketing” several times. If you’re a marketer then you would’ve heard it several times right? Yes.
What exactly content marketing is?
Content marketing is one of the strategies for creating relevant and unique content to attract an audience. The ultimate goal of content marketing is to drive the customer’s attention.
Content marketing is best for the company and as well as customers,
Benefits
- Increased sales
- Cost saving
- Earn loyal customers
Marketing is impossible without proper content. Content marketing must be your prior process, concentrate on quality than quantity. Generally, a content marketing approach is a “long-term strategy” that completely focus on building an ethernal relationship with your potential customers.
If a person is planning to buy a mobile phone…
They conduct research among multiple mobile sites.
When that person landed on your website, it’s your job to make the person happy with your product and content. Hence when a person spends their time on your landing page will rise to create the first impression towards your business. Likewise, publishing informational and quality content means your brand will be recognised as trustworthy.
Create SEO landing pages
The core objective of a search engine is to provide unique, relevant and valuable content in their search results. Therefore providing quality content can increase your ranking in search engines.
Creating a landing page is easy, whereas creating an SEO landing page is a difficult task.
SEO is an imperative concept that you can neglect if you’re planning to drive traffic from search engines.
- Research best and related keywords for your landing page.
- Write uniqe meta title and meta description.
- Build quality links
SEO landing pages are the well-optimized web pages for search engines (Google, Yahoo, Bing,..)
Advantages of SEO landing pages
- Support objectives and goals
- Increase conversions
- Produce valuable data & insights
- Enhance paid search campaigns
- Expand your email list
- Increase brand credibility
- Grow brand awareness
Final Thoughts
Attracting new visitors to a “landing page” can be a daunting task. In general, every marketer tends to generate new traffic. Few marketers depend on Adwords to drive leads and traffic. But they end up wasting money. Therefore Adwords is not the right choice to gain visitors. Follow the above-mentioned strategies and drive huge traffic for your landing pages.
