You’ve developed an amazing product? You’ve done a great thing. What is your next move?
It’s time to launch your new product on the market. As you’re a newbie to the business, you’ve no clue about
- How to get started?
- Who are your target customers?
- How to promote your product?
The question list goes on and on…
Before you launch your product in the market, it’s imperative that you need to know exactly what and how you’re marketing your product.
Marketing plays a major role in a small, medium and large business. Moreover the “digital marketing landscape” is constantly evolving with the latest trends. Furthermore, it’s becoming a difficult strategy as many consumers depend on numerous tools to consume media.
If you’re a marketer, then you might know the struggle of keeping up track of marketing activities. It’s a time consuming and daunting task. No more worries. Here is a solution to your problem i.e “Marketing Automation Software”.
Yes, you’ve heard it right.
Marketing automation software can streamline a wide range of marketing functions. While these tools make your job painless. Therefore you can concentrate and pay attention to other aspects that generate profit for your business.
Following are the popular marketing automation tools that can help your business. Have a look at these software’s if you’re endeavouring multiple ways to streamline your marketing functions.
Marketo
If you’re looking for multi-functional software, then Marketo is the great choice for you. This tool is more than software. It is a cloud-based software that helps to build customer and client relationships that sustain forever.
It is a one-stop destination for all your digital marketing needs. Right from “acquisition to advocacy”, this software generates high profitability. This marketing automation tool will allow you to drive maximum revenue with email marketing, lead management, consumer base marketing and more.
Marketo offers amazing products such as
Marketo Engage: It’s an all-in-one solution for B2B organizations and leads management planning to transfer your consumer by engaging through various process of the buyer’s journey.This help to build brand authority, drive huge revenue and prove impact.
Bizible: Beyond leads, revenue, clicks and engagement, Bizible can capture and track your customer interaction. With attributions you can easily measure your consumer journey, that can be online, offline, paid, organic and more.
Adobe experience cloud: It’s a perfect CXM solution for everything (marketing to commerce). With this cloud, you can manage your activities from lead management to revenue attribution.
Customer.io
Are you facing difficulty to interact with your customers? What could the easy way communicate? Messaging and emailing is the best way for you.
Customer.io is the powerful marketing automation software for your customers and clients. With this tool, you can easily send emails, SMS and push notification to build an eternal relationship, & drive maximum subscriptions.
With Customer.io you can know everything about your customers
- Each and everything they’ve gone through
- Customers accessed recent pages
- Their old and new orders
- Subscription history
Knowing everything about your customers is made easy and simple with Customer.io. With this in mind, you can confidently send push notification and messages to your customers.
Features of Customer.io
- Flexible data integrations
- Comprehensive segmentation
- Workflow automation
- Metrics & optimization
The subscription cost is based upon the size of the email list. The basic plan starts at $150 per month and a premium plan starts at $1000 per month.
Hubspot
Hubspot offers a complete set of tools right from marketing to sales. The good news is Hubspot is free CRM software. The marketing tool will help you to increase your traffic, conversion, visitors and help to run your campaign at the top scale.
If you’re worried about the insights, then have a look at Sales Hub. At Hubspot, time-saving leads and sales tool will offer in-depth insights into business prospects. Hubspot software can help with measuring the overall performance of marketing campaigns.
Also, Hubspot enables consumers to discover & reach you out from various platforms such as social media, blogs, guest posting, ads and more. It only offers quality leads by targeting qualified customers.
Features
- Hassle-free automated software
- Easy to use a marketing funnel
- Detailed and valuable stats
- Delighted customers
- Trail version is available
With Hubspot automated software, you can modify and update the design with no time. Also, optimize your content, landing page with respect to SEO and given keywords.
Pricing: Basic plan starts at $35 per month, Professional plan starts at $560 per month and enterprise plan starts at $2,240 per month.
Pardot
Want to maximise your ROI? Then, Pardot automated tool is the best solution for you.
Pardot is a ‘Salesforce Company’. This tool offers a rich set of solutions that helps you to build strong connections. Also, empowers more sales to generate more revenue.
This software is a better option for helping marketing and sales teams reduces sales cycles.
Features
- Streamlined lead management: With outstanding engagement and you can gain maximum profit by targeting the right consumer at the perfect time.
- Smart lead generation: Pardot ensure to generate only quality leads.
- Flexible e-mail marketing: Create high-quality email and push notification campaigns that easily deliver to potential customers.
- Seamless sales alignment: When lead, marketing, sales are on the track, you can sell the products easily.
- Insightful ROI reporting: Analyze the customer data and get a clear picture of what’s working and what’s not.
Pricing: Basic plan starts at $1,250 per month (maximum 10,000 contacts)
ActiveCampaign
ActiveCampaign is the best-automated marketing software for small business. This software deals with email marketing, push notification services with 3rd party integration. ActiveCampaign helps to create and deliver emails, newsletters for various activities and purposes. Get a qualified connection and generate maximum ROI.
Features
- Dynamic content and email segmentation
- The site and event tracking
- Gmail extension
- SMS, site message and conversation
- Win Probability
- Predictive sending
Email marketing – You can send personalized and responsive emails within few simple clicks.
Marketing automation – It can easily trigger beautiful and personalized emails according to customers interest. Also, send follow-up emails automatically.
Sales+CRM – Your customer data is organized in a great way. Sales automation helps to generate more deals.
Messaging – Flexibly respond to consumer behaviour.
Sales automation – Drive more sales. A CRM with a combination of email and sales can organize your customer data and manage deals, sales, follow up with your customers at the right time.
ActiveCampaign is specially designed for personalized email marketing.
A well-designed email marketing is just a beginning. You can send newsletters, push notification and SMS to targeted customers. It makes sure that each campaign you send feels personal.
Pricing: ActiveCampaign lite plan starts at $9 per month.
SendPluse
Looking for the automated software that offers you every delivery channel at one place?
SendPulse is the right choice for you.
SendPulse offers various channels to communicate with your customers. Be it email, message, push notification, newsletter and Viber. In order to improve your traffic, conversion by merging services.
For a successful e-mail marketing, SendPulse offers an easy drag & drop editor. Although you’re from a non-technical background, you can create a template within a few clicks. You can build quality and professional email and newsletter template.
With standard “Automation 360”, you can schedule email, push notification and message to your potential customers. On the other hand, you can analyze every activity of your customer by using a personal approach.
Web push notification offers high subscription rate. No matter whether your customers are online or offline, the notifications will be received once they stay online. Send notification and set up default messaging option for few conditions.
Features
- Resend to unopen
- Segmentation and personalization
- User access levels
- Trigger & bulk messages
- Global Reach
- Super fast delivery
- API integration
- Build several chatbots
Pricing: Monthly subscription starts at $7.88 onwards.
Ontraport
Want to gain more customers, all you need to focus on quality customers for your services and products.
How can you offer a personalized experience for your customers? Ontraport is the best-automated tool for you.
Ontraport helps to attract new customers for your website. Happily, welcome new leads and grow your list. Also, send newsletter daily, weekly and yearly basis. Likewise, it offers and sells your ‘products and services’ online. If you want to run a holiday promotion, look no further than Ontraport. Also, helps to re-engage your lost traffic and leads.
Furthermore, it can communicate with new and existing customers regarding
- Order confirmation
- Onboard new users
- Send a post-order follow up
- Manage easy returns and refunds
- Get a referral from potential consumers
You can write an effective message in your brand voice and ensure your mail is sent to a qualified customer at the right period. Comparatively, you can create high-quality landing pages where you can showcase your products & services. Accordingly, you can track customers action from search history to purchase.
Pricing: Basic plan starts at $79, Plus plan starts at $147 and the Pro plan starts at $297 onwards.
Final thoughts
There are an extensive set of marketing automated tools available online for a small, medium and large business. But, these tools are more popular among them. Analyze each automated software from the list and opt the one that suites for your business.
