“Search engine optimization” is playing an imperative role in every business. It is important for every marketer to know the true and exact meaning of search engine optimization. Most marketers understand the concept of SEO but fail to implement in real time. They concentrate mostly on adding keywords and neglect other important aspects like loading time, link building and more.
What is SEO?
Search engine optimization is a set of rules for optimizing website and blogs for search engines like Google, Yahoo, Bing and more. Follow the rules of SEO and improve your webpage ranking in search engines.
Besides, it’s a perfect approach to increase conversion rate and ROI. It increases the quality of traffic to your website or blog through organic search results. Also, makes your website user-friendly.
The SEO goal for every organization is similar. It’s to rank top for their primary keywords that generate maximum conversions.
If you sell headphones, then ranking for “what is headphones?” is better. If you’re ranking for “buy headphones” is best. That means you can generate maximum conversion and increase traffic for your website.
Buy, Shop, Purchase, Order, Get are commercial keywords. Ranking your webpages that have commercial keywords is pretty difficult.
Search engine optimization is a tricky concept. Many marketers focus on various aspects such as
- Mobile first indexing
- Optimizing content for featured snippets
- Organizing data in a structured format
Additionally, there are many SEO strategies that you need to concentrate on.
This article was composed of top SEO trends that everyone can implement to improve their website rank best in SERP.
Understand user intent
It’s a first and crucial step to understand your audience.
Question yourself
- Does your user prefer image?
- Do they love to watch a video?
- Does your audience read the text?
- How frequently they’re visiting your website?
- What was their last action performed on your website?
You need to have a clear idea about what your potential audience is expecting from you. Also, you need to provide an answer to their search query in a simple way.
Though you have unique content that is well-optimized if you target the wrong audience. Does your business grow? Exactly NO right!!! Therefore before you get started to understand your user intent and proceed.
Be empathetic
How good is your UX design? Poor, average, good or best. User experience is a great SEO tactic and essential feature of SEO.
What could be the primary objective of a search engine? The answer is known for everyone i.e to assist the best answer to the user’s query. If you neglect your website UX design, then your site may take more time to load. There are a few cases where users leave such websites and never visit again.
You don’t want it to happen right!!!
Concentrate on following aspects such as
- Page Speed – Does your website is loading in 1 to 1.5 second?
- Keyword & content tactics – Did you give an answer to every question?
- Page Layout – Was it expeditious for your audience to discover that answer?
Optimise your UX design, it simply means that you’re more concern about your visitors.
Long form content
Did you ever post long-form content of 4000 words before?
If you’ve not posted then you’ve no idea about its benefits. Many people stat that creating long-form content is just pointless work. Since it takes too long to create and optimize. Ultimately, the result generated from such kind of content can gain an amazing difference in SERPs.
For instance, you’re planning to start a new business. You’ve struggled day and night but you end up being a failure.
One fine day, you got a book “How to start a business” & fortunately, this book has cleared all your queries and helps you to start and run a business. You find this book as informational and inspiring and at the end your trust reading such guides.
Next time when you require to know something about your business, such as HR management software, project management tools. Now you have an authentic source to visit.
This is the reason, why you need to create long-form and informative content.
Create quality
Your customers or users will love you when you offer high-quality content. Creating high-quality content is an effective approach to market your business.
Both small, medium and large business focus more on quality content.
To stand out from the crowd, you need to create unite and better content. It should have the ability to engage with your audience and influencers. Make sure you research thoroughly on a particular top and then get started.
So, you’ve completed writing content. What next?
- Monitor your social media profiles
- Understand your audience
- Keep an eye on competitors
- Conduct keyword research
The next step is to optimize your content according to SEO before publishing.
- A clear and informative meta title and meta description
- Add keywords in your subheading and variants
- Give links to relevant internal web pages
- Link to other authority web pages
- Add alt text to your images
Knowledge – Presentation – Promotion are major steps to build great content.
Make it mobile-friendly
Smartphones have taken a major portion of everyone’s life. Don’t you agree? Yes. As per research mobile phone users will exceed 4.8 billion by 2022.
So, it’s important to optimize your website for mobile. The truth is 80% of web traffic is associated with smartphones.
As the number of mobile users increasing gradually, Google has updated its algorithm to prefer mobile-friendly results.
Want to create a mobile-friendly website according to SEO, focus on the following points:
- Page speed
- Change the format of the text and adjust it to the small screen
- Never block CSS and java scripts
- Prefer images that don’t affect the response time of your website
- Stop using flash and pop-up screens
- Optimize your meta title and meta descriptions
If your website adapts amazing accommodation, then for sure Google will recognize your website as mobile friendly. Stop using pop-ups, your visitor may feel frustrated and therefore it can lead to more bounce rate.
Build backlinks
A term backlink is the most commonly used term in search engine optimization. Backlinks are also known as inbound or outbound links. A specific link to a relevant website is denoted as a backlink.
There are various backlinks such as
- Do-follow links
- No-follow links
- Linking to authoritative domains
- Internal links
- Low-quality links
- Anchor Texts
It’s always crucial to building a backlink from quality sites. Make sure your backlinks must be contextual. For example, if your website is all about selling electronic products, and you should build a backlink from niche sites.
Advantages of backlink
- Improves organic ranking
- Faster indexing
- Referral traffic
On-page and Off-page SEO
An SEO strategy can be differentiated into two ways such as on-page SEO and off-page SEO. Both are important to get your website to rank best on search engines.
On-page SEO – What your website is about
Off-page SEO – How genuine and popular your website is
On-page search engine optimization is all about optimizing various parts of your site that purely affect your ranking in search engines.
Concentrate on
- Meta title
- Keywords
- Alt tag
- Internal Linking
- Page performance
Off-page optimization refers to strategies you can apply to improve your ranking on SERPs. On-page optimization is performed within the website. Off-page optimization is performed outside your website.
The essential strategies of off-page optimization are
- Link building
- Social media marketing
- Social bookmarking
Conclusion
SEO is an important marketing channel for every business. SEO tactics in multiple ways. Depending upon the website the implementation process of SEO may vary. Your SEO strategy becomes more effective when you implement all the actions in a proper way. If you’re looking for a long-term presence in a search engine, then follow the SEO strategies.
