No matter whether you’re running an e-commerce website or a fashion blog, if you aspire to stay visible for your customers or users, then you should concentrate on ‘Search engine optimization’. Optimizing website is not just about adding a few primary keywords and getting backlinks. You can do a lot many things right from website speed to adding alt tags.
‘Search engine optimization’ plays a vital role in earning visitors to your website, blogs, social media platforms, etc. The good news is, SEO is dominated by Google. Though it’s a known fact for many markers, many marketers fail while implementing. If you don’t implement SEO trends in a proper way, then your website traffic will gradually decrease.
If you’re the one who doesn’t know how to optimize your blog or website for SERP? Then you’ve landed at the right place. Stick to the article and get clear information about 5 top SEO trends that will influence ‘Digital Marketing’.
Mobile first indexing
So, you’ve done almost everything for your website? Is there anything left to do?
Think…
Is your website is mobile-friendly? If not, then you’re simply leaving money on the table.
“Mobile-first indexing” is precisely what it seems like!! It indicates that your ‘mobile version’ of your blog or website will become the start point for Google. The mobile version will be determined as a primary version while ranking your website. As per recent reports, if your blog or website is responsive, then you’re in a safe zone. Make sure your mobile site loading time is less.
It’s no secret, you can notice a drastic variation in ranking between your website and mobile search results. So, you need to track both.
Create a Video
Nowadays videos are the most influential communication medium. Will you agree? Of course right!! There are many social media platforms such as YouTube, Brightcove and DaCast have made easy for everyone to create and generate video content. As per the analysis, 80% of web traffic is generated through videos. All you need to understand the basic fundamentals of a video marketing strategy for great success.
During the initial stage, define your objective and goals for your video marketing,
Your goals might be to:
- Drive conversions
- Increase traffic
- Build strong backlink
- Spread brand awareness
Create and publish a bulk number of video content to your blog or website. Handle your videos easily by creating a video sitemap. This individual sitemap can be a huge help for Google to understand the videos. Share your video content on popular social media platforms like Facebook, Twitter, WhatsApp, YouTube and more.
Focus on Quality Content
Content is king is openly known quote in the universe of digital and content marketing. Do you know, this quote “Content is King” has been written by Bill Gates in 1996. He states that the future of the internet purely depends on quality content. Since, the increased focus on digital and content marketing strategies, this quote is often used by everywhere in the digital world. In content marketing, powerful content will surely decide the success of your website.
Creating powerful and quality content is important for top ranking in Google and other search engines. A few years ago, website and blogs have achieved a high ranking by adding a few keywords.
Now, Google has introduced new updates such as
- Panda
- Penguin
- Hummingbird
These tools can calculate the quality of your website content. Creating relevant and unique content contributes significantly to the success of your company. Therefore you need to strongly focus on creating high-quality content for your website before implementing SEO strategies.
Voice search
Have you introduced voice search service to your website? Obvious the answer is YES. Voice search is on the race. A big thanks to voice services such as Google Assistant, Alexa, Siri and more. As per recent statistics, by 2022 60% of user search queries will be done through voice searches. The recommendations can be given based on recent search results. Therefore optimizing primary keywords as “conversational phrases” can generate long-term success.
- The voice search result webpage loads in ‘4.6 seconds’
- 75% of the Google result pages are safe and secured with ‘Hypertext transfer protocol secure’
- Google always prefer understandable and short answers to users voice search queries
- Average word count is 2,312 words
Link building
It’s an open fact that ‘Link Building‘ is one of the popular mechanism in SEO. It’s a process of obtaining hyperlinks from relevant site to your website. This hyperlink can help your customers to switch between multiple pages on the internet.
Why are links are still dominant players in SEO?
A few years later, Yahoo and Alta Vista are key dominant search engine players. These search results are been displayed with respect to the content on a blog or website.
Then, Google came into existence!!!
When compared to other search engines, Google plays the game in a different way. Along with content, Google checks for the backlinks. Links are the best way to determine the quality of a page. Recently, Google has introduced ‘Google Penguin’ to focus on link quality. You can build both high and low-quality links. Also, building links from authority pages can have a great impact on your website rankings.
- The link quality is defined by – domain site authority
- Also, focus on relevant sites
Final Thoughts
The mentioned 5 SEO technique will surely catch up in coming years. A well-planned SEO technique will enable SEO marketers to gain the best search result to visitors. Therefore, make the great use of these trends and boost your website presence in Google, Yahoo, etc.
