How do you keep in touch with your clients and customers? You can’t possibly be calling them on their phones daily. Right? It would be exhausting for you and irritating for them. That is why people and companies choose email marketing to be the medium of communication between them and their clients. But you can’t possibly write separate emails to each and every person on your email list. That is why most businesses out there prefer mass email marketing for their businesses. But the problem with mass email marketing is that most times these emails will end up in a spam or junk folder as they lack the touch of personalization since they are sent out en masse.
Is that happening with you too? Want your mass email marketing strategies to work wonders for your business? Then, there are a few things that you need to know about sending mass emails. Here in this article, we will touch upon a few mass email marketing tips that will keep you close to your clients and get you more returns. Why the wait then? Let’s go ahead and find out what you need to know that could help you win the attention of your clients and customers.
Never keep them Trapped
How do you feel if someone keeps talking to you and you simply are not interested in listening to them at all? The first thing you would do is to look for a way out of there. And if you get to know that you are trapped in there and can’t get out of there, you would definitely get frustrated and grow to detest the conversation even more. The point is, you wouldn’t want to do that to your customers. So make sure you make the unsubscribe option available at the end of the email so that they would know that they are free to leave whenever they want to. Keeping them trapped only wants them to leave more. But most people worry that if they keep the unsubscribe option in the email they would lose their clients or customers. But that could actually be a good thing. As now, you don’t have to put your efforts and concentration somewhere that could just go to waste. This way you can spend those time and effort on someone that is actually interested.
Make sure the recipient is actually interested in your emails
Sending out emails to someone that isn’t interested in your business isn’t gonna get you any returns. Most businesses use email lists they bought and send out emails to them. But if people are not interested in hearing from you, your emails most likely will end up in the junk folder. If not they would just be left unopened. Sending emails to the people who are not interested in your business only makes them more annoyed. So, make sure that you only send emails to opt-in subscribers only. This way you will not be labelled spam; can protect your brand image and can actually send out emails to the ones that are interested to hear from you. Buying email lists or renting them for some time isn’t gonna bring you any good results. So avoid doing such things to protect your image in the eyes of your customers.
Subject Line
The subject line is the first thing that catches the eyes of your prospects. In most cases that decides whether or not the person will open your email. An interesting and intriguing subject line is what you need to capture your prospects’ attention. Do not use words like free or cash in the subject line as they could lead to your email being listed as spam. But just because you want them to open your email, don’t put up things in the subject line that do not reflect in the email content. Only write what is true, as that could earn you their trust.
Keep Your Emails Short
If you are someone who puts up all the information in a single email, you might want to stop doing that now. The problem is not with giving them more information but with the length of the email. No one will have time to read long emails in their busy schedule. Keeping the emails short and crisp would increase the chances of the prospect reading the whole email. In most cases even if people open the email, if the content is long, they would immediately close the email even if they are interested customers or they would postpone reading it until later and forget about it.
Send out your emails from actual people
When sending out emails, make sure that you send them from actual people. No one would like to hear from some info@xyz.com. That would just make them feel that they are hearing from some machine. Instead, send out emails from your company representatives so that they would feel that you actually took some time to mail them personally.
Optimise your emails for mobile
Most email users open their emails from their mobile phones. Since they will carry mobile phones with them all the time, when they receive an email, they will immediately open it on their phone. If your email is not optimized for mobile phones you would miss out on reaching a great fraction of your customers.
Personalise your emails
Even though you are sending out emails en masse, you might want to come off like that to your potential customers. If you send out a vague email, they might ignore it without even looking into it. Personalising the emails could attract the attention of your prospects. Instead of sending out the same email to all your customers, segment the list into a few categories based on their interests and write separate emails for each. If you are using any email marketing software, they also let you address your customers on a first-name basis. That would give your customers a sense of personalization.
Focus on the Content
“Content is the King”. You might have heard the phrase a lot of times. Because it really is. The content of your email is the most important factor that could increase your chances of getting new customers. The content should be short and sweet at the same time and should not lack quality. Should not sound too professional or too casual. One rough look at the email should give them a basic idea of the content in the email.
Be relatable
Sending just any content would only just be a waste of your time and resources. When sending out emails, think of what kind of content would make you become a customer instantly. What kind of content do you expect to be delivered to your inbox, what you wouldn’t want to be sent to you. Analyse all these answers and design your emails, so that they won’t annoy your potential clients, at the same time delivering the content they can relate to.
Offer exclusive deals
Emails are a great way to send out personalized offers to your prospects. As mentioned above, make segments of the email list based on their interests and send them offers and deals that they would be interested in.
In Conclusion
Mass email marketing can bring you more returns on investment if you know how to use it properly. Knowing how and when to send the emails could make a lot of difference. Use the tips mentioned above the next time you send out emails and witness the results by yourself. Also, be cautious about how many times you are sending emails to the prospects as if you send them more frequently they might get annoyed, if you send them rarely you might lose touch with them. So, find the right balance in the middle and choose a time interval and stick to it.
